A softened rectangle. A mechanical crown on a digital device. A display that felt impossibly alive for 2015. The Series 0 didn’t arrive as a prototype. It arrived as a blueprint. Nearly a decade later, every Apple Watch still follows its silhouette.

Flat, precision-cut glass front and back. A surgical stainless steel band running the full perimeter. Sharp-edged, almost severe. It looked less like a consumer phone and more like a piece of Swiss watchmaking.

People who held one for the first time reached for the same word: jewellery.

April 2010. A grey iPhone prototype is left on a barstool in a pub in Redwood City, California.

A journalist picks it up.

Tomorrow, we tell it in full.

The story of the Game Boy is, at its core, a story about the right priorities. Its rivals like the Sega Game Gear, the Atari Lynx, the NEC TurboExpress, were all technically superior. Colour screens, sharper graphics, more processing power. They looked better in the shop. They cost more. And they all died quietly while the Game Boy kept selling.

In 1989, Nintendo handed the world a grey plastic rectangle with a smudgy green screen. It wasn't the most powerful handheld of its era — not even close. Competitors had colour screens, better hardware, and superior specs…on paper.

The Game Boy outsold them all.

There are moments in technology that split time in two — a before and an after. The launch of the iPhone X on the 12th September 2017 was one of those moments. Not just for Apple, not just for smartphones, but for the entire way we think about what a pocket computer can be.

It was bold. It was expensive. And it was, without question, the most consequential iPhone Apple had ever made.

There are moments in technology that split time in two — a before and an after. The launch of this phone in 2017 was one of those moments. Not just for smartphones, but for the entire way we think about what a pocket computer can be.

In 2003, the mobile world was charging toward colour screens, VGA cameras, and the first hints of mobile internet. Manufacturers were locked in an arms race of features and flash. And then Nokia — at the height of its global dominance — did something completely counter‑cultural.

When this mobile launched, nobody expected it to become a cultural phenomenon... It didn’t have a camera. It didn’t have colour. It didn’t even have polyphonic ringtones. And yet, this unassuming handset went on to achieve something no iPhone, Galaxy, or foldable has ever matched. It became the best‑selling mobile phone of all time, with over 250 million units sold worldwide.

The original iPhone lit the spark, but the iPhone 3G is where the fire truly caught. In 2008, Apple didn’t just release a faster phone — it unleashed the device that made smartphones essential. With 3G speeds, real GPS, and the birth of the App Store, the iPhone 3G transformed a clever idea into a global habit. This was the moment the iPhone stopped being a glimpse of the future and became the centre of everyday life.

In 2008, Apple didn’t just release a faster phone — it released the device that made smartphones essential. With 3G speeds, GPS that actually worked, and the very first App Store, the iPhone 3G turned a clever gadget into the centre of everyday life.

Web browsing was a chore, software was clunky, and every device seemed to demand its own learning curve. That was before the iPhone arrived back in 2007, at that time the mobile world felt stuck.

By stepping back to the moment of release, we gain a clearer understanding of how innovation evolves—and how yesterday’s breakthroughs laid the groundwork for what we use today. Whether you remember these launches first-hand or are discovering them for the first time, this series offers a fresh perspective on the technology that helped define its era.

As our studio and collections have evolved, it became clear that our previous setup no longer reflected the level of performance, or reliability we expect from the Tazar experience. Moving to a new hosting provider allows us to build a faster, more stable, and more secure foundation for the site—one that better supports both our customers and our creative process.

Over the coming weeks, we’ll be introducing new content, refined layouts, and the first releases of upcoming artworks. As always, products will be limited and dependent on the availability of materials and production schedules.